The app was aimed to be used by a wide target audience with different demographic characteristics, levels of education and abilities in technology. Therefore, this factor had to be considered to create an efficient and bright design of the interface that would have high aesthetic representation but at the same time would not confuse any user.

One of the main tasks was to follow the ideas of consistency through the color scheme, layout details and shape selection. Also, for the new user interface, the designer created original icons that corresponded with the general style and were intended to accomplish informative and navigational functions.